BMW and Mercedes-Benz are known to poke fun at each other. Upon the news of Mercedes-Banz CEO Deiter Zetsche retiring, BMW posted on a farewell video for Zetsche on their Youtube channel.
The video shows a Mercedes-Benz CEO, Deiter Zetsche lookalike walking into the Mercedes offices to bid farewell to his colleagues. Upon returning home, he walks into his garage, and pulls out driving a BMW i8 followed by a touching message, ‘Thank you, Dieter Zetsche, for so many years of inspiring competition’.
Mercedes-benz was quick to respond with a great tweet;
— Mercedes-Benz (@MercedesBenz) May 22, 2019
Who doesn’t love a bit of competitive marketing – we look forward to seeing what’s next!